Publicis Groupe

To win in the platform world,

we must address 4 imperatives:

- Real Identity

- Dynamic & Disruptive Creativity

- Scaled, Smart Media

- Direct Relationships

We have invested in how to architect,

build and run them for our clients through

The Power of One and Groupe Services.

Nicole Roe

CEO, Publicis Groupe Korea

Our Capabilities

Our clients partner with us because they recognize the only way
to unlock growth in the platform world is to have these 4 imperatives.

Real Identity

Truly know your current
and prospective consumers.
Merely getting syndicated data
or broad segments from
partners isn’t enough.

Planning

· Consumer segmentation
· Human insights based on data
· Brand consultancy
· Campaign strategy
· Consumer journey

Data Science

· Attribution modeling
· Behavior analysis
· Segmentation
· Forecasting

Dynamic &
Disruptive
Creativity

Engage your audience at the
right moments along their
journey with extra-ordinary
but relevant behavior-changing
messaging.

Creative

· Holistic idea

Digital

· Digital contents
· Social
· Performance marketing
· Precision marketing

Production

· Design (Branding, Shopper)
· Video production
· Print production
· Digital design

Shopper

· Omni channel
· e-Commerce
· Offline

CEI

· Event & Promotion
· Pop-up
· Brand collaboration
· Sponsorship

Contents

· Branded contents development
· Community management
· Digital program

Scaled,
Smart Media

Placing the right media investments,
on the right platforms,
is the accelerant for business.

Media

· Strategy & Planning
· Media research
· Buying & Value management
· Measurement & Analysis
· Contents & Partnership
· Performance marketing
· Precision marketing
· PPL

Direct
Relationships

Placing the right media investments,
on the right platforms,
is the accelerant for business.

Data & CRM

· Customer experience management
· CRM strategy
· CRM campaign & Loyalty program
· Marketing automation & Platform management
· Customer analysis & Data modeling
· Report & Dashboard

UI / UX

· Data analytics & Research
· Strategic consulting
· UX / UI design
· Usability test & Audit
· Site / App dev. & Maintenance

Our Works

Our Partners

맥도날드 코카콜라 GEORGIA ABlnBev 오비맥주 Heineken DIAGEO Kelloggs 샘표 HARIBO DOLE STARBUCKS NESCAFE LINDT KitKat PRINGLES GOLDENBLUE BEN&JERRYS
르노삼성 CADILLAC STELLANTIS KN
NIVEA SK-Ⅱ Unilever ESTEELAUDER CETAPHIL CENOVIS SANOFI gsk PFIZER HanDok Alcon Pierre Fabre
SAMSUNG META 한국필립모리스 IQOS LG에너지솔루션 ASML AMAZON
CATHAY PACIFIC AIRFRANCE Marriott HYATT Singapore TOURISM BOARD
P&G OralB BRAUN
CORCS NOU ZARA massimodutti LONGCHAMP Ferragamo SWAROVSKI HEALCREEK
요기요
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