Publicis Groupe Main

Nicole Roe

CEO, Publicis Groupe Korea

To win in the platform world,

we must address 4 imperatives:

- Real Identity

- Dynamic & Disruptive Creativity

- Scaled, Smart Media

- Direct Relationships

We have invested in how to

architect, build and run them

for our clients through

The Power of One and

Groupe Services.

Nicole Roe

CEO, Publicis Groupe Korea

Our Capabilities

Real
Identity

Planning
  • Consumer segmentation
  • Human insights based on data
  • Brand consultancy
  • Campaign strategy
  • Consumer journey
Data Science
  • Attribution modeling
  • Behavior analysis
  • Segmentation
  • Forecasting

Dynamic &
Disruptive
Creativity

Creative
  • Holistic idea
Digital
  • Digital contents
  • Social
  • Performance marketing
  • Precision marketing
Production
  • Design (Branding, Shopper)
  • Video production
  • Print production
  • Digital design
Shopper
  • Omni channel
  • e-Commerce
  • Offline
CEI
  • Event & Promotion
  • Pop-up
  • Brand collaboration
  • Sponsorship
Contents
  • Branded contents development
  • Community management
  • Digital program

Scaled,
Smart Media

Media
  • Strategy & Planning
  • Media research
  • Buying & Value management
  • Measurement & Analysis
  • Contents & Partnership
  • Performance marketing
  • Precision marketing
  • PPL

Direct
Relationships

Data & CRM
  • Customer experience
    management
  • CRM strategy
  • CRM campaign &
    Loyalty program
  • Marketing automation &
    Platform management
  • Customer analysis &
    Data modeling
  • Report & Dashboard
UI / UX
  • Data analytics & Research
  • Strategic consulting
  • UX / UI design
  • Usability test & Audit
  • Site / App dev. & Maintenance

Our Works

Our Partners

  • 맥도날드
    코카콜라
    GEORGIA
    ABlnBev
    오비맥주
    Heineken
    DIAGEO
    Kelloggs
    샘표
    HARIBO
    DOLE
    STARBUCKS
    NESCAFE
    린트
    KitKat
    PRINGLES
    GOLDEN BLUE
    비엔제리
  • 르노삼성
    CADILLAC
    STELLANTIS
    KIA
  • NIVEA
    SK-Ⅱ
    Unilever
    에스티로더
    세타필
    CENOVIS
    SANOFI
    gsk
    화이자
    HanDok
    Alcon
    Pierre Fabre
  • SAMSUNG
    Meta
    한국필립모리스
    IQOS
    LG에너지솔루션
    ASML
    아마존
  • CATHAY PACIFIC
    AIRFRANCE
    Marriott
    HYATT
    Singapore TOURISM BOARD
  • P&G
    OralB
    BRAUN
  • crocs
    나우
    ZARA
    massimodutti
    LONGCHAMP
    Ferragamo
    스와로브스키
    헐크릭
  • 요기요
  • Disney
    Disney+
    TikTok
  • VISA
    SC제일은행