Publicis Groupe

To win in the platform world,

we must address 4 imperatives:

- Real Identity

- Dynamic & Disruptive Creativity

- Scaled, Smart Media

- Direct Relationships

We have invested in how to architect,

build and run them for our clients through

The Power of One and Groupe Services.

Nicole Roe

CEO, Publicis Groupe Korea

Our Capabilities

Our clients partner with us because they recognize the only way
to unlock growth in the platform world is to have these 4 imperatives.

Real Identity

Truly know your current
and prospective consumers.
Merely getting syndicated data
or broad segments from
partners isn’t enough.

Planning

· Consumer segmentation
· Human insights based on data
· Brand consultancy
· Campaign strategy
· Consumer journey

Data Science

· Attribution modeling
· Behavior analysis
· Segmentation
· Forecasting

Dynamic &
Disruptive
Creativity

Engage your audience at the
right moments along their
journey with extra-ordinary
but relevant behavior-changing
messaging.

Creative

· Holistic idea

Digital

· Digital contents
· Social
· Performance marketing
· Precision marketing

Production

· Design (Branding, Shopper)
· Video production
· Print production
· Digital design

Shopper

· Omni channel
· e-Commerce
· Offline

CEI

· Event & Promotion
· Pop-up
· Brand collaboration
· Sponsorship

Contents

· Branded contents development
· Community management
· Digital program

Scaled,
Smart Media

Placing the right media investments,
on the right platforms,
is the accelerant for business.

Media

· Strategy & Planning
· Media research
· Buying & Value management
· Measurement & Analysis
· Contents & Partnership
· Performance marketing
· Precision marketing
· PPL

Direct
Relationships

Placing the right media investments,
on the right platforms,
is the accelerant for business.

Data & CRM

· Customer experience management
· CRM strategy
· CRM campaign & Loyalty program
· Marketing automation & Platform management
· Customer analysis & Data modeling
· Report & Dashboard

UI / UX

· Data analytics & Research
· Strategic consulting
· UX / UI design
· Usability test & Audit
· Site / App dev. & Maintenance

Our Works

Our Partners

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benz 르노삼성 CADILLAC STELLANTIS
SANOFI CENOVIS Pierre Fabre NIVEA Alcon HanDok Unilever gsk
SAMSUNG Lenovo 한국필립모리스 IQOS BRAUN ASML
CATHAY PACIFIC FINNAIR AIRFRANCE Expedia Marriott HYATT Singapore TOURISM BOARD
P&G Downy OralB Tefal
KERING LONGCHAMP Ferragamo ZARA massimodutti SAINT LAURENT BALENCIAGA GUCCI BOTTEGA VENETA Alexander McQueen BOUCHERON POMELLATO
Homeplus 요기요
Disney Disney+ TikTok
VISA 미래신용정보